1. Research interested
- Consumer preference analysis, Mixed logit
2. Article /Journal
- Analysis of consumer demand for traceable pork in China based on a real choice experiment
- China Agricultural Economic Review
- Linhai Wu, Hongsha Wang, Dian Zhu
: Yeongseon Joo
- 2018.05.09 (Wed) ? 12:00~13:30
- Seminar room 406, Graduate School of International Agricultural Technology
6. Main contents
- Analyze Chinese consumers` preference for food safety information method and find out how government can implement the new information system.
- 215 consumers in Jiangsu Province. 12 questions per each interviewee, 8 question sets.
- 4 attributes used: farming information, slaughter and processing information, distribution and marketing information, government certification information.