[39] Analysis of consumer demand for traceable pork in China based on a real choice experiment

1. Research interested

- Consumer preference analysis, Mixed logit

2. Article /Journal

- Analysis of consumer demand for traceable pork in China based on a real choice experiment

- China Agricultural Economic Review

- Linhai Wu, Hongsha Wang, Dian Zhu

3. Presenter

: Yeongseon Joo

4. When

- 2018.05.09 (Wed) ? 12:00~13:30

5. Where

- Seminar room 406, Graduate School of International Agricultural Technology

6. Main contents

- Analyze Chinese consumers` preference for food safety information method and find out how government can implement the new information system.

- 215 consumers in Jiangsu Province. 12 questions per each interviewee, 8 question sets.

- 4 attributes used: farming information, slaughter and processing information, distribution and marketing information, government certification information.